Retailers
Lack predictive inventory intelligence. They know what sold only after it has run out.
Retail intelligence for Africa's informal markets
Turning everyday retail conversations into business intelligence.
Ọjà AI is the intelligence layer between the manufacturer and the last-mile retailer. Retailers order the way they already do, by WhatsApp voice note, text, phone call, SMS or USSD. We turn those orders into structured demand data, predict stockouts before they happen and help distributors and brand owners see what is really happening on the shelf.
The opportunity
Africa does not have a shortage of retailers. It has a shortage of retail intelligence.
Millions of informal retailers make buying decisions every day, yet most of that demand is invisible. A shop often finds out a product is gone only after it has sold out. Distributors cannot always tell which outlets need restocking. Manufacturers spend heavily on field sales teams without reliable, shop-level data.
Distributors
Lack demand visibility across the hundreds of outlets and wholesalers they supply.
Brand owners
Lack reliable retail intelligence on availability, stockouts, reorders and field-force performance.
How it works
No complicated app. Just the conversations retailers already have.
A retailer talks to their supplier through the channels they already use:
- WhatsApp voice notes
- WhatsApp text
- Phone calls
- SMS
- USSD
- Capture. Ọjà AI turns the voice note or message into a structured order.
- Learn. It analyses buying patterns for each shop and product.
- Predict. It spots products that are likely to run out.
- Prompt. It alerts the retailer early and offers to start a reorder through their existing distributor.
Retailer · voice note“Please bring me two cartons of this product and one carton of that product.”
Ọjà AIOrder captured: 2 cartons + 1 carton, sent to your distributor.
Ọjà AI · a few weeks later“Your product is likely to run out in the next few days. Would you like us to start a reorder?”
Who we serve
One platform, three sides of the market.
Retailers
Know before you run out.
- See what is likely to run out
- Reorder earlier and lose fewer sales
- Keep better stock levels
- Order on WhatsApp, phone, SMS or USSD
- Build an order history that may, with your consent, help you access finance from partner lenders
Free for retailers
Distributors & wholesalers
Sell more with better visibility.
- Everything retailers get, for your own buying
- See demand from your retailers and wholesale buyers
- Generate orders faster
- Spot active and inactive outlets
- Prioritise sales calls and plan territory coverage
- Lift sales-rep productivity
Subscription
Manufacturers & importers
Know what is happening at the last mile.
- Product availability and stockout frequency
- Reorder patterns and retailer demand
- Demand by location
- Distributor and field-force performance
- Emerging demand and possible grey-market activity
Intelligence subscription
We do not compete with distributors. Ọjà AI is not a distribution company: no warehouses, no trucks, no inventory. We make the distributors you already trust smarter and more productive.
Where we start
Pharmaceutical retail in Ifo, Ogun State.
Rather than trying to fix all of retail at once, we are starting where product availability matters most and demand is often predictable: a focused set of fast-moving pharmaceutical products sold through pharmacies and patent medicine stores in Ifo Local Government Area.
200retailers
5distributors to start
1–2manufacturer & importer partners
90day pilot
What we will measure
We set a baseline before launch and track change throughout the pilot.
| Measure | Target |
|---|---|
| Reduction in stockouts | 30% or more |
| Retailer reorder frequency | Increase |
| Distributor sales per rep per day | Increase |
| Order fulfilment rate | Increase |
| Forecast accuracy | Improves as data grows |
| Retailer active usage | Sustained adoption |
Technology gets us adopted. Relationships get us trusted. We are working with pharmaceutical and market associations, pharmacy clusters, patent and proprietary medicine vendors, Ìyálọ́jà and trade leaders, distributors, sales representatives and local field agents.
Where we are going
Starting with stockouts. Building retail intelligence infrastructure.
- TodayStockout prediction
- NextRetail demand intelligence
- ThenDistributor intelligence
- EventuallyIntelligence infrastructure for Africa's informal retail
Across industries
Pharmaceuticals → FMCG → Beverages & food → Personal care & household → Other fragmented retail categories
Across territories
Ifo LGA → Ogun and Oyo States → Southwest Nigeria → Other Nigerian trade hubs → Selected African markets
Every order adds to the picture: retailer, product, location, frequency, stockout, reorder, distributor and brand. The more retailers use Ọjà AI, the better our forecasts become, and the more useful the network is to distributors and manufacturers.
Built on trust
Your data, handled with care.
Privacy, consent and security are designed into Ọjà AI from day one, in line with the Nigeria Data Protection Act 2023. Brand owners see aggregated market insights, not your private conversations. Your order history is only shared with a lender if you choose to, and Ọjà AI never lends to you itself. Read our Privacy Policy.
Vision
To become Africa's trusted intelligence infrastructure for informal retail.
Mission
To make every informal retailer more intelligent, every distributor more productive and every brand owner more visible at the last mile.
Talk to us
Are you a pharmacy or patent medicine store in Ifo, a pharmaceutical distributor, or a manufacturer or importer who wants to see the last mile clearly? We would like to hear from you.
- Phone+234 707 862 6432
- Emailhello@ojaai.ng
- WhatsApp+234 707 862 6432
- Registered address9 Modupe Street, Off Samuel Ekundayo Road, Finanyon, Badagry, Lagos State, Nigeria